The NightJar was created by 5 Gum to give people a completely new experience – like the gum itself. It is a very unusual mobile game: a video game with no video. Instead of using sight you have to find your way out of a dying spaceship through hearing alone. Can you see with you ears? Find out playing the groundbreaking NightJar.
The game has had some great results, and fantastic reactions from people that played it:
The NightJar campaign was more than just the game. It started with spaceships sending messages from space through Twitter and vintage sci-fi posters. We also had some truly scary audio based online advertising.